Imperative Execution is a financial technology company that engineers smart, efficient trading venues with a focus on improving market efficiency with systems and platforms that optimize for investors' trading objectives. Imperative Execution approached Fin&Cap to inject the same smarts and innovation into their brand. From a logo refresh, to sales collateral, to a website overhaul, we achieved our mutual objective — effective brand differentiation and superior optimization.

• Traders Magazine
ELS Report: Thriving in a New Market Order

• Reuters
AI-Driven Stock-Trading Venue Eyes U.S. Exchange Status, Adds New Pricing

• Markets Media
IntelligentCross – A Year of Outperforming Exchanges with AI

• Reuters
AI-assisted stock trading venue plans to use the technology for bigger trades